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Based on the preferences of more than 15,000 university students in the UK, including around 9,000 Female and 6,500 Male, Universum releases the talent attraction study: “The 2012 Ideal Employers Gender Gap”. The study analyses the career preferences of men and women, including their preferred industries, salary aspirations, attributes of employer attractiveness and Ideal Employers split into the business category – preferences from business students - and engineering category – preferences from engineering and IT students.

The study reveals some dramatic differences.

1. Men and Women seek to work in different industries

The stereotypes are prevailing: while men wish to work in the banking sector, financial services and engineering & manufacturing, women aspire to work in educational & research institutions, the public sector & Governmental Agencies and media & advertisement. These dramatic differences in attractiveness are a challenge to companies that operate in a diverse and international environment – after all, companies need to be able to match their client base with human resources that can understand the target group.

“What we start to see is that many companies have the ambition to balance their gender attraction levels. In fact there are some great examples of gender balance initiatives. What we don’t see yet is similar efforts being conducted by industry associations in order to break the current stereotypes”, says Claudia Tattanelli, Universum’s Director Global Relations

“Creating and sustaining a diverse and inclusive work environment is a business imperative for Morgan Stanley. Our clients demand it of our teams, our global footprint requires it to succeed in a range of cultures, and our ongoing pursuit of the best talent is dependent on it.” Added Rob Rooney, EMEA Diversity Champion, Head of EMEA Fixed Income and Global Head of Fixed Income Client Coverage

[Read more: onrec]

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