The Outrage launched six months ago with a focus on feminism and women’s empowerment. CEO Rebecca Lee Funk sought to blend style and activism. When Donald Trump became president, sales immediately skyrocketed. Funk became an official partner of the Women’s March, and decided her pop-up operation would remain open indefinitely. She hired Maldonado, who had never been a creative director, but produced several designs as a volunteer for The Outrage.
“Things just flowed between me and Rebecca,” Maldonado says. “It was one of those moments in life when you know you have met amazing people, and everything just fell into place.”
While Maldonado occasionally features the work of other artists, she designs most of the merchandise herself or with Funk.
“Every little design has a story behind it,” she says. “Most people don’t know that.”
She describes a shirt with faces of several different women on it, sketched as composites of people in her life, including her mother. For Maldonado, this shirt epitomizes intersectional feminism, though she doesn’t want to advertise it as such, since the number of faces on it—and therefore the diversity—is limited for space.