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The long and troubling history of using violence against women to sell products. #godblesscapitalism

On Nursing Clio:

The media’s sexual objectification of women has come under increasing scrutiny, as well it should. But what about advertisements promoting consumer goods through domestic violence? Roughly every 9 seconds in the United States, a woman is assaulted or beaten. And we ask how can this be changed? Many professionals and women’s rights advocates have written on the subject to address the multifaceted problem of intimate partner violence (IPV), and the issue is complex with social, legal, political, and cultural factors. There is no quick fix. But, here’s an easy one to start with: maybe, just maybe, companies shouldn’t capitalize on ads advocating violence against women. The media is a powerful means of disseminating cultural values and ideas. Advertisements using domestic violence have long been used, which fuels social messages that essentially condone violence against women. It’s time to break the cycle.

Although advertising had been in existence for some time, especially after the Consumer Revolution in the 20s, most of the earliest ads portraying domestic violence are from the 40s and 50s. This is no coincidence. As I mentioned in my prior blog post, about Blaming the Victim, psychoanalysis started its ascendancy in the 30s. Psychoanalysis focused on individuals, even victims of violence, and sought to find out how they contributed to an abusive home. Women were counseled to uncover ways to change their attitudes or behavior to suit their husbands’ needs. Perhaps if she cleaned more or dressed sexier, her husband would be less inclined to beat her (or so the doctors claimed).

Rest: Nursing Clio.

(Orig. posted on feimineach.com)

Today in misogyny: advertising: domestic violence sells