‘Feminised’ and gender specific job titles leave women being perceived as less capable, it suggests. Women who hold them were likely to be assessed as less impressive professionally than either men or women with male job titles. “Feminising language helps make women more visible and more salient, but apparently this is not always an advantage,” said lead author Magdalena Formanowicz, of the University of Social Sciences and Humanities in Warsaw.
“Emphasising femaleness with a feminine title may lower the evaluation of women in a professional context.” The researchers, who report their findings in the European Journal of Social Psychology, said men using a feminine job title would be “devalued”.
But they added: “Women using the masculine labels may profit because they sustain the cultural status quo.”
By feimineach / in #research, #quickhits / February 20, 2013
Tags: feminismsociologygender politicsresearchpatriarchysexismdiscriminationgenderpsychologywomen's rightsgender normsgender roles