I’ve discussed “cupcake feminism” with a few people people now. I don’t have as big an issue with people adopting the label “feminist”, and “doing feminisms” of their own choosing, as many people I know (and I’m wary of silencing and alienating "new feminists" by telling them that what they are doing is just not good enough), but the point below about the very white middle-class-ness of the 1950s housewife reclaim is a good one. (Good grief, that sentence is far too long.)

In a recent post at The Quietus, Meryl Trussler questioned the revival by young feminists of traditional domestic crafts such as baking and knitting. She suggested that although “cupcake feminism” provides much fodder for the feminist messages of vagina cupcakes and subversive cross-stitching, it also buys into a romanticised ideal of middle-class, white femininity. This poses some pointed questions. Is cupcake feminism a tongue-in-cheek celebration of female crafts or an elitist pastime? How radical can a trend that glamorises white, middle-class femininity be?

[Read more: thefword]